From Bitly to Dub: How Cerebrum Saved 20 Hours a Week and Boosted Conversions by 40%

Cerebrum is a leading tech company specializing in developing identity verification solutions for background screening firms. Like many B2B companies, they leverage webinars to boost customer acquisition and engagement.

However, as their reliance on webinars grew, they ran into challenges:

• Tracking webinar links proved difficult without a centralized link management system. It became harder to monitor the performance of individual webinars, analyze engagement metrics, and identify opportunities for improvement. As a result, the marketing team struggled to optimize their campaigns, leading to missed insights and potential growth opportunities.
• Their unbranded, lengthy webinar links didn’t generate enough clicks or conversions. Since these links didn’t use the Cerebrum domain and often appeared as generic URLs like Google Docs, they lacked professional appeal and didn’t inspire trust among potential leads.
• There was no ability to redirect the links, making the process less agile. This lack of flexibility can be problematic when companies need to update webinar content, reschedule events, or adjust their marketing strategies.

Bitly to the rescue? Not quite

To solve these problems Cerebrum turned to Bitly. While the platform improved link branding, it introduced new challenges:

• Bitly was too complex, leading them to spend excessive time and effort navigating its features.
• Bitly was quite costly at $29 for just 500 links, and it didn't include the option to add extra team members at that price.
• Advanced tracking features cost even more – detailed analytics on country, city, device, and operating system data were not included in the basic plan and required an additional investment of at least $199 per month.
• Bitly’s flexibility was limited, permitting only up to 10 link re-routes per month. For additional re-routes, users were required to pay a minimum of $199 per month.

Bitly was far more complicated than necessary. We simply needed a straightforward service to create branded short links, and Dub is perfect for that.

Sebastian Mellen

CEO, Cerebrum

Switching to Dub: The modern link management solution

Recognizing Bitly's limitations, Cerebrum transitioned to Dub. The switch proved to be a game-changer:

• Advanced Analytics: Dub’s comprehensive analytics, featuring detailed data segmentation by location and device, equipped Cerebrum with the critical insights needed to fine-tune and optimize their campaigns.
• Cost-Effective: Along with advanced analytics, Dub offers 1,000 links and unlimited re-routing for just $19/month, making it a budget-friendly choice with premium features.
• Ease of Use: The process of creating branded links was simple and streamlined, thanks to an intuitive user interface that avoided unnecessary complexity.

Check out how Cerebrum’s link management experience has improved with Dub:

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The Dub-effect

Cerebrum has seen major gains in terms of time saved and conversions. The Dub-effect:

• Saves Cerebrum at least 20 hours/week across the team. The streamlined process of creating new links, combined with enhanced efficiency in managing them, significantly contributes to these time savings.
• Improved Cerebrum’s conversions by 40%. The use of branded links and the flexibility to re-route them without restrictions enhanced their agility and effectiveness.

The bottom line

Dub’s simpler interface, enhanced features, AI-assistance and better value at a lower price point transformed Cerebrum’s approach to link management. It not only saved them time but also boosted their revenue while reducing costs.

Are you ready to make the switch? Explore Dub’s intuitive link management platform today – no credit card required.