Dub vs Bitly

Learn how Dub compares to Bitly and why Dub is the best Bitly alternative for all your marketing needs.

Migrate from Bitly

Dub is a modern, delightful take on link management

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Create custom short links that match your brand and stand out from the crowd, with free custom domains on all plans. Learn more

Dub vs Bitly
at a glance

Dub is the #1 alternative to Bitly.
With Dub, you get a more powerful and intuitive link management platform at a fraction of the cost.

Compare plans Find the perfect fit	Pro	Growth
Monthly pricing How much it costs per month ↗	$19/mo	$29/mo
Monthly links / QR codes How many links / QR codes you can create per month ↗	1,000/mo	500/mo
Advanced analytics Access country, city, device, OS and referrer data ↗
Analytics data retention How long your analytics data will be kept on the platform	12 months	4 months
AI insights AI-powered insights & reporting for your link analytics ↗
Custom domains Create branded short links with your own domain ↗	10 domains	1 domain
Teammates & user management Number of teammates you can invite to join your workspace ↗	5 users	1 user
UTM builder Easily build UTM links with a nifty UTM builder ↗
Change your link destination Update the destination URL of your short links	Unlimited	10/mo
Custom link previews Customize how your link appears on social media with the help of AI to improve conversion rates ↗
Shorten links on a subpath Set up redirects on a subpath of your domain (acme.com/r/:path) ↗
Query parameter passing Passing custom query parameters to the destination URL ↗		Only on Enterprise
Developer SDKs Best-in-class developer SDKs for programmatic link creation ↗
Beautiful, intuitive UI No complex, confusing dashboards.
Open-source Own your data by hosting on your own infra ↗

“Dub is one of my favorite new tools in our tech stack. Thanks for freeing me of Bitly.

Paul Elijas

Chief of Staff, Augment.org

“Dub Analytics offers a level of detail I've not seen in on Bitly or any other link platform – not only is it much more accurate, but it also lets me filter my analytics and create reports with AI.

Read the case study

Christian Taylor

Owner, Craylor Media

“Dub is the perfect Bitly alternative. We instantly switched all our links to it since the early days and have never looked back.

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Pranav

CEO, Chatwoot

“Bitly was far more complicated than necessary. We simply needed a straightforward service to create branded short links, and Dub is perfect for that.

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Sebastian Mellen

CEO, Cerebrum

“We've been loving how delightful Dub is on first use. I've used Bitly in the past and this is 100x better.

Nick G.

CEO, Inkeep

Migrate in 3 minutes

Switching from Bitly to Dub is effortless. Migrate your links in a few clicks and enjoy better features and analytics. Make the move to Dub today and take your link management to the next level!

Migration Guide

Step 1

10 seconds

acme.com

domain.com

example.com

Step 2

Select the domains and links that you want to import.

20 seconds

Imported 5,057 links from Bitly to Dub!

Step 3

Sit back and watch the magic happen. Dub will import all your links over.