Stripe
Learn how to track a sale conversion event with Stripe
When it comes to conversion tracking, a sale
event happens when a user purchases your product or service. Examples include:
- Subscribing to a paid plan
- Usage expansion (upgrading from one plan to another)
- Purchasing a product
In this guide, we will be focusing on tracking sale events with Stripe as the payment processor by leveraging Dub’s Stripe integration.
Prerequisites
Before you get started, make sure you follow the Dub Conversions quickstart guide to get Dub Conversions set up for your links:
- Install the @dub/analytics client-side SDK
- Install the Dub server-side SDK
- Enable conversion tracking for your links
Then, depending on your authentication provider, follow the relevant guide to set up lead conversion tracking:
Step 1: Enable the Stripe Integration on Dub
Go to Stripe integration page
Navigate to the Stripe integration page in your Dub workspace.
Enable the Stripe integration
Click on the “Enable” button to enable the Stripe integration, which will redirect you to the Stripe App installation flow.
Install the Stripe app
Select the Stripe account to install the app on, and select “Install App”.
Verify the installation
Once this is done, you will be redirected back to your Dub workspace and you should see that the integration is now installed.
Optional: Install the app in Stripe test mode
Navigate to your Stripe “Installed Apps” dashboard and verify that the Dub app is installed. We also recommmend installing the app in test mode to be able to test your end-to-end flow without using real money.
Dub’s Stripe integration will automatically forward the following events to Dub:
customer.created
: When a new customer is createdcheckout.session.completed
: When a customer completes a checkout sessioninvoice.paid
: When an invoice is paid (for tracking recurring subscriptions)
Step 2: Associate Stripe customer with your customer ID
Next, we’ll need to associate the Stripe customer object with the user ID in your database (which we tracked in the lead conversion tracking step).
This will allow Dub to automatically listen for purchase events from Stripe and associate them with the original click event (and by extension, the link that the user came from).
There are 2 ways to associate the Stripe customer object with the user ID in your database:
- Include your customer’s unique user ID in checkout sessions
- Pass the user ID and the click event ID in the Stripe customer creation flow
Option 1: Include your customer’s unique user ID in checkout sessions
When you create checkout sessions for your users, pass your customer’s unique user ID in your database as the dubCustomerId
value in the metadata
field.
Option 2: Pass the user ID and the click event ID in the Stripe customer creation flow
Alternatively, if you don’t use Stripe’s checkout session creation flow, you can also pass the user ID and the click event ID (dub_id
) in the Stripe customer creation flow:
Step 3: View conversion results
And that’s it – you’re all set! You can now sit back, relax, and watch your conversion revenue grow. We provide 3 different views to help you understand your conversions:
- Time-series: A time-series view of the number clicks, leads and sales.
- Funnel chart: A funnel chart view visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).
- Real-time events stream: A real-time events stream of every single conversion event that occurs across all your links in your workspace.