What is Dub.co?

How Dub.co works, what it can do for your business and what makes it different to other solutions.

Steven Tey

Written by Steven Tey

Dub.co is the open-source link management platform for modern marketing teams. With Dub.co, you can create short links using your own custom domain and get world-class analytics on your links' performance.

Fun fact: The name Dub comes from the literal definition of the word "dub" – which is to "give an unofficial name or nickname to something" (a là what Dub.co does with longer URLs).

What can I do with Dub?

If you are a marketer or a business owner, Dub has the perfect suite of features for you to better manage your marketing campaigns with short links:

On Dub, you can create short links with your own custom domain – for better brand recognition.

We also have one of the most generous custom domain limits in the industry – you can add up to 3 custom domains to your workspace for free, and even more with our paid plans.

We provide you with powerful analytics for your links, including geolocation, device, browser, and referrer information.

View analytics demo ↗

Dub's Analytics dashboard

Some of our analytics features include:

QR codes and short links are like peas in a pod. That's why we've built a QR code generator right into Dub.co that lets you generate branded QR codes for your links.

Dub is built for teams. You can invite your teammates to your account for free and manage your links together.

On Dub Enterprise, you can also set up SAML/SSO and SCIM Directory Sync for greater security and control.

If you're planning to use Dub to create links programmatically, we have a powerful, enterprise-grade API that allows you to do just that.

We also offer native SDKs for:

Our API is used in production by engineering teams at companies like Raycast, Whop, and Midday.

Who uses Dub?

Dub is perfect for modern marketing teams that want a better link management platform for their marketing campaigns.

Here are some awesome companies that use Dub:

You can check out a full list of our customers on our customers page.

How is Dub different from other alternatives?

At Dub, we pride ourselves on having the best design & user experience out of all the link management platforms in the market. We've spent countless hours perfecting our product, and we're constantly improving it.

Our signature feature is the ability to customize the social media cards for your links. This is a feature that no other link management platform has, and it's a game-changer for marketers who want to have full control over how their links look when shared on social media.

Dub also has the most generous free plan in the industry. With Dub's free tier, you can:

  • Create links with custom domains (add up to 3 domains)
  • Update your link destination however many times you want
  • Get advanced analytics on your links's performance (including geolocation, device, browser, and referrer information)

Learn more about how we compare to other link management platforms:

Start using Dub today by creating a workspace!

Did this answer your question?